More than just a trade fair
Visit the fair free of charge and enjoy keynote speakers, open-stage events, networking sessions, social gatherings and much more.
Sweden’s largest networking event for everyone working in sales and marketing
On 24–25 February 2027, Kistamässan will once again be Sweden’s most important and leading hub for sales and marketing. Running alongside the Sales & Marketing Expo are the Meetings & Events Expo and the Stockholm Business Expo. These three events combine to create a comprehensive and complete meeting place.
Here, you’ll have the opportunity to take part in a host of meetings, gain new insights, develop your skills, take part in inspiring discussions, network and share experiences. With over 150 exhibitors and 100 speakers, we offer a trade fair and meeting place with everything you need – Sweden’s largest event for sales and marketing.
We look forward to welcoming you to the Sales & Marketing Expo 2027, where the future of sales and marketing is taking shape.
Open-air performances
There are several stage areas spread across the exhibition floor, offering an impressive variety of talks and activities – completely free of charge for visitors to the fair!
Professional development at the highest level
A dynamic and exciting stage programme awaits you at the Sales & Marketing Expo. Here, you’ll experience the innovations of the future, groundbreaking business development and revolutionary technical solutions. The programme covers focus areas such as customer segmentation, market analysis, brand building, digital marketing, sales strategies and customer relationship management – a unique opportunity to exchange knowledge, network and forge valuable contacts within sales and marketing.
Annika Winsth
Chefsekonom
Nordea
Jonas Kjellberg
Founder Chairman of the board
NORNORM
Karl Andersson
Founder
Matsmart
Therese Alshammar
Tävlingssimmare
Göran Sällvin
Keynote
Rapid developments in AI and digitalisation are changing the rules of the game, and companies that fail to adapt risk falling behind. Göran will highlight how sales and marketing teams can navigate these challenges by working even more closely together and utilising AI-driven tools to optimise their strategies and boost efficiency.
What are the hottest trends you’re seeing in the industry at the moment?
Everyone is trying to work out how they can get the most out of AI. Often, this involves doing the same things as before, but in a different – and often more efficient – way. In my session, I’ll be talking about how sales and marketing can work even more closely together.
Göran Sällvin
Head of Nordics
Meetings, new insights, professional development
and the sharing of experiences
Companies and organisations showcasing
the best solutions for you
Enjoy inspiring and
insightful talks.
The exhibitors are showcasing:
- AI / personalisation / optimisation
- Data & analysis
- Databases / data providers
- Lead generation
- Marketing automation / inbound marketing
- Email & mobile marketing
- Advertising / media / channel selection
- CRM / sales support / B2B tools
- E-commerce
- Customer insights / surveys
- Conversational / chat / AI
- Telemarketing / appointment booking
- PR / media
- Logistics / distribution
- Printing / production
- Digital signatures
- Security / Fraud Protection / ID
- Payments / checkout
Exhibition
Step into a world of possibilities at our exhibition! Meet over 120 suppliers specialising in sales and marketing. Here you’ll find an exciting mix of digitalisation, effective sales, forward-looking marketing strategies and much more.
The exhibition floor is buzzing with high-quality suppliers and hundreds of innovations, which together create an inspiring environment. The best bit? It’s completely free for all visitors! Don’t miss the chance to explore this wealth of opportunities – register now and take part in an exhibition that opens the doors to the future of sales and marketing.
A fully-equipped meeting venue with all the extras
Free activities on the exhibition floor
Hundreds of innovations and activities. Here, visitors can enjoy open-stage events featuring the industry’s most influential figures. Take part in social gatherings, networking events, panel discussions and much more – all of which combine to create a dynamic meeting place that showcases the future today.
Mingle
After the first day of the fair, there’ll be a lively networking event where you, as a visitor, will have the chance to make new contacts. Enjoy award ceremonies, refreshments, live performances and surprises you’ll remember for a long time to come.
Matchmaking
At the trade fair, both visitors and exhibitors can make use of the venue’s digital tools. There is a constant process of matchmaking taking place here, leading to new contacts and new opportunities.
Networking and making new contacts
The venue offers both exhibitors and visitors the opportunity to network
Three trade fairs
under one roof
Alongside this, meetings and events are organised, as well as the Stockholm Business Expo. These events bring together sales and marketing departments from across Sweden and support both large and small businesses. All with the aim of promoting development, entrepreneurship and marketing under one roof.
The Nordic region’s largest trade fair and meeting place for everyone who books and organises trade fairs, conferences and events
