Sweden’s largest trade fair and networking event for sales and marketing
Speakers from previous trade fairs
Annika Winsth
Chefsekonom
Nordea
Jonas Kjellberg
Founder Chairman of the board
NORNORM
Karl Andersson
Founder
Matsmart
Moa Gurbuzer
Grundare
Oddbird
Therese Alshammar
Tävlingssimmare
Hellen Wohlin Lidgard
Investerare/styrelseproffs
Draknästet
Anders Bagge
Entreprenör
Linda Pimmeshofer
Föreläsare och moderator med djup expertis inom AI och digitalisering.
Emma Blom
Business Development
Social Industries
Become part of Sweden’s leading hub for sales and marketing
On 24–25 February 2027, Kistamässan in Stockholm will be transformed into the ultimate venue for anyone who wants to be at the forefront of sales and marketing.
This is the obvious choice for anyone who wants to lead, develop and streamline their sales and marketing strategies.
Here you’ll have the chance to expand your network, find new partners and gain insights that can take your business to new heights. At the same time, Möten & Event and Stockholm Business Expo are being held – three events under one roof that together create a comprehensive and all-encompassing meeting place.
We look forward to welcoming you to the Sales & Marketing Expo 2027, where the future of sales and marketing is taking shape and gaining momentum.
Quote from an exhibitor
‘We are impressed by the calibre of both visitors and exhibitors. This is definitely a trade fair we will be attending next year.’
Fredrik Höglin
Sales Manager
Upsales
‘A brilliant trade fair with a better mix of companies than many others. The target audience is spot on, with both start-ups and established companies – the people we’re talking to are both relevant and interested.’
Sophie Lüttgenau
Partner Manager
Nmbrs
‘This is the first time we’ve exhibited. We’re pleased with our participation, as the first day exceeded our expectations. We’ve met many relevant visitors.’
Jonas Kärrström
Solution Architect
Birdie cloud
“Bra mix på mässan som knyter ihop teknik med företagsnära tjänster. Talarpasset var bra. Många besökare som ställde relevanta frågor. “
Camilia Spilsberg
Partner Business Manager
HP
‘It’s our first trade fair and we’re really delighted. This is definitely a channel we’ll be exploring further. We’ve made lots of great new contacts here that could lead to business, and if we manage to secure just one new customer from among them, we’ll have hit the jackpot.’
Hugo Palm
CEO
SearchIntent
Meetings, new insights, professional development
and the sharing of experiences
Companies and organisations showcasing
the best solutions for you
Enjoy inspiring and
insightful talks.
A fully-equipped meeting venue with all the extras
+100 speakers on open-air stages
On the exhibition floor, where three leading trade fairs come together under one roof – Business Expo, Meetings & Events and Sales & Marketing Expo – you’ll find a number of stages offering free professional development sessions.
+150 exhibitors at a free trade fair packed with content
A bustling exhibition floor with over 150 exhibitors, high-quality suppliers and hundreds of innovations in an inspiring setting – all completely free of charge for all visitors to the fair.
Free activities on the exhibition floor
Hundreds of innovations and activities. As a visitor, you’ll experience open-stage events featuring the industry’s most influential figures. Take part in social gatherings, networking events, panel discussions and much more – all of which combine to create a dynamic meeting place that showcases the future today.
Mingle
After the first day of the fair, there’ll be a lively networking event where you, as a visitor, will have the chance to make new contacts. Enjoy award ceremonies, refreshments, live performances and surprises you’ll remember for a long time to come.
Matchmaking
At the trade fair, both visitors and exhibitors can make use of the venue’s digital tools. There is a constant process of matchmaking taking place here, leading to new contacts and new opportunities.
Networking and making new contacts
The venue offers both exhibitors and visitors the opportunity to network
Anders Bagge
Keynote
Anders Bagge will talk about how he came to be where he is today. The presenter, Fredrik Sandberg, will guide both Anders and the audience through an eventful journey from Sollentuna to Ekerö, via various exciting places and events.
During the interview, Anders will talk about his music, his love of dogs, his ADHD, his sources of inspiration, and also what it’s like to be someone who doesn’t have ‘lagom’ in their repertoire, and how that specifically affects his relationship with work, food, alcohol and social relationships.
- Discover Anders’s views on creativity and music to boost your own creativity.
- Understand the impact of ADHD on your life and how it can be turned into an advantage.
- Get some tips from Anders on balancing work, relationships and self-care.
Anders Bagge
Entrepreneur
Göran Sällvin
Keynote
Rapid developments in AI and digitalisation are changing the rules of the game, and companies that fail to adapt risk falling behind. Göran will highlight how sales and marketing teams can navigate these challenges by working even more closely together and utilising AI-driven tools to optimise their strategies and boost efficiency.
What are the hottest trends you’re seeing in the industry at the moment?
Everyone is trying to work out how they can get the most out of AI. Often, this involves doing the same things as before, but in a different – and often more efficient – way. In my session, I’ll be talking about how sales and marketing can work even more closely together.
Göran Sällvin
Head of Nordics
Three trade fairs
under one roof
The Stockholm Business Expo and Möten & Event are being held in parallel. Together, they create a dynamic meeting place that brings together entrepreneurs and sales and marketing departments from across the country.
News
Interview with Sophia Loader, Managing Director of Saleseffect
2025-01-29
In a rapidly changing world where sales and marketing are constantly evolving, insights and inspiration are crucial to success. We had the opportunity to speak with Sophia Loader, CEO of Saleseffect—Sweden’s only independent online magazine for sales managers. In the interview, she shares her thoughts on how we can increase the proportion of female sales managers, what Saleseffect will contribute at Sales & Marketing Expo 2025, and how AI and digital tools are shaping the sales leaders of the future.
Meet our partner, the Swedish Marketing Association
2024-10-23
We met Marie and Elina from our partner organisation, the Marketing Association, and discussed marketing trends. They highlighted two main trends in particular: rapid technological development, especially AI, and sustainability. They predict that 2025 will be the year when AI is widely integrated, whilst in-person meetings will become important for brands.
Marcus Gröning on how Footway uses AI to drive innovative and effective marketing
2024-10-08
In an interview with Footway’s CMO, Marcus Gröning, he discusses how the company uses AI and automation to drive innovative and effective marketing. By applying AI in areas such as dynamic pricing, translations and customer service, Footway has succeeded in optimising its operations across 25 markets. Gröning emphasises that AI not only boosts efficiency but also helps the company remain relevant in every customer interaction, which is crucial to staying competitive in the rapidly changing e-commerce sector.
Trends and challenges in social media: An interview with Linn Gegerfeldt, Social Media & Content Specialist at IDA WARG Beauty
2024-10-08
In an interview with Linn Gegerfeldt, Social Media & Content Specialist at IDA WARG Beauty, the latest trends in social media are discussed, with a focus on AI and the importance of authenticity, inclusion and transparency. Linn emphasises that companies must adapt quickly to changing trends in order to remain relevant. By creating authentic content and involving its community in product development, IDA WARG Beauty builds strong relationships with its customers and boosts both visibility and engagement.
Marketing of the Future: An interview with Catrin Cronvall on digitalisation, sustainability and AI
2024-10-03
In an exclusive interview with Catrin Cronvall, events and marketing coordinator at Bjurfors, we explore the latest trends and challenges in the events and marketing sectors. Focusing on digitalisation, sustainability and AI, Catrin offers us valuable insights into how the industry is evolving and what opportunities lie ahead. We also discuss the importance of creating inspiring and relevant meeting places, as well as how in-person events have once again become crucial in the wake of the pandemic. Don’t miss Catrin’s thoughts on how to stay at the forefront and how the rapid advances in technology are shaping the marketing strategies of the future.
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