The Future of Events and Marketing: An interview with Catrin Cronvall on digitalisation, sustainability and AI
We met with Catrin Cronvall, events and marketing coordinator at Bjurfors, to explore trends and challenges in the events and marketing sectors. The focus was on the challenges and opportunities presented by digitalisation, sustainability and AI, as well as the importance of creating inspiring and relevant meeting places.
Catrin, who is responsible for both internal and external events at Bjurfors, highlighted the importance of finding new partners and inspiring venues. She also emphasised how important it is to keep up to date with the latest trends and digitalisation in order to create engaging events.
“The pandemic has really highlighted the need for face-to-face meetings for networking, and we are now seeing a growing interest in meeting face-to-face again,” says Catrin.
Catrin also emphasises the importance of creating meeting places that are not only inspiring but also sustainable.
Catrin also gave us some insights into the rapid advance of AI in marketing. AI can be a powerful tool for streamlining work, but careful consideration is needed regarding which platforms and tools to use in order to reach the right target audience.
“The challenge lies in staying at the forefront and being able to adapt to the rapid changes in the marketing landscape,” says Catrin.
Catrin is looking forward to taking part in Meetings & Events 2025 and emphasises how important it is to draw inspiration from past experiences and to keep networking
