Why exhibit?
Visitors with strong purchasing power want to meet you; over 50,000 high-quality customer meetings will take place during the trade show
That's why you should exhibit
or participate as a partner
Face to face
Face-to-face interaction has proven to be by far the most effective way to sell products and services. Each exhibitor and partner holds an average of 80 customer meetings; over two intensive days, you’ll meet as many customers as it would normally take several months to meet.
Maximise your exposure
Maximize your exposure: by exhibiting, you’ll gain significant and visible exposure at the trade show. You’ll also benefit from Sales & Marketing’s comprehensive marketing campaign before, during, and after the trade show.
The visitors
Here you’ll meet high-quality visitors—decision-makers who are normally impossible to schedule meetings with—and the most important buyers will be at the event.
Clear ROI
Clear and measurable ROI—you can quickly calculate the cost of your meetings and the business they’ve generated.
More than just a trade fair
The trade show features a wide variety of offers and activities on-site; the venue serves as both a trade show and a conference. The conference has an incredible amount to offer that you won’t want to miss. There are numerous speakers, industry seminars, and panel discussions, as well as a variety of activities and sources of inspiration.
Networking
Network with others in your industry and meet companies looking for the products and services you offer. Throughout the event, there will be social gatherings, networking sessions, panel discussions, and much more—all of which come together to create a dynamic meeting place for the future of sales and marketing.
Close more deals
in less time
At Sales & Marketing, you and your company will be exposed to thousands of potential buyers and customers, while positioning yourself as a strong player in the eyes of sales and marketing departments. Surveys show that each visitor holds an average of 14 qualified meetings during the trade show, leading to new business and purchases. As an exhibitor, you’ll be part of the 50,000 customer meetings that take place over the course of two days. Participate as an exhibitor, partner, or sponsor and meet countless people in leadership positions and sales and marketing teams from all over Sweden. This is where your current and future customers, partners, and collaborators are.
Visitor Statistics for 2023
Visitors cited the following reasons for attending the trade show:
- 93% Get an overview of the industry
- 92% Make new connections
- 87% Decision-making basis for procurement
- 86% Meet current contacts and industry professionals
- 76% Procurement/Purchasing
- 68% Stay up to date on the latest news
- 57% Attend seminars
The visitors worked in the following professional fields:
- 15% Event/Trade Show/Event Coordinator/Event Director/Event Manager/Project Manager/Content Producer/Meeting Producer
- 15% Communications/Marketing Director/Marketing Manager
- 15% Sales Manager
- 10% HR Manager / HR Administrator / Training Coordinator
- 8% CEO/Senior Management
- 7% Marketing Department
- 6% Reservations/Travel Coordinator/Travel Manager
- 5% Assistant/Administrator/Receptionist
- 4% Department Head
- 4% Executive assistant/CEO assistant/secretary/financial assistant
- 4% Purchases
- 4% Other
- 3% Conference and Meeting Coordinator
Meetings, new insights, professional development
and the sharing of experiences
Companies and organisations showcasing
the best solutions for you
Enjoy inspiring and
insightful lectures
92% of decision-makers attended the trade show to gather information for procurement purposes.
67% of decision-makers stated that they will purchase one or more of the products or services showcased at the trade show in the near future.
94% of visitors make purchasing decisions or influence them.
87% of the exhibitors were satisfied with their overall impression of the trade show.
73% of visitors said they are interested in attending the trade show the next time it is held.
91% of exhibitors have made new contacts that could lead to business91% of exhibitors have made new contacts that could lead to business
A selection of visitors in 2023
